4everfeed

Alessia_3K, now the face of an AI- powered video ad, scrolls her way through self-staged caricatures and CGI effects for the era of mass entertainment. The artist blends fiction, the lexicon of online performances and the generative paradigm to stage ads scripted by TikTok’s AI assistant. With its unsteady camera and montage speeds, the world of “4everfeed” is imbued with algorithmically-infused irony, capturing how platform labor shapes people’s lives, the urge for optimization and possible worlds.