We are producing, consuming and disposing at an ever-increasing rate. The WHY ARE WE SO RUDE? collection addresses this concern, seeking alternative resource management strategies. Inspired by a possible post-plastic world, vibrant garments tell the story of a different society. Wasteful production processes are replaced by a closed-loop material cycle based on cellulose fibers. Natural binders such as alginate and methylcellulose enable transformation into colorful, rich-textured textiles.
Photo: Eric Asamoah
