The “Selfie Stick Battle” shows two women fighting in front of a waterfall with selfie sticks which they use as a sword or a weapon to actively hurt and push each other out of the way. The selfie stick has become one of the key tools in personal branding, a vital weapon to control and or create your online image or persona. It symbolizes the methods and efforts we go through in fiercely creating our online identity. The video talks about the accepted online individual narcissism , they are fighting for a space for the ego.